First Press Releases for 2016 Courtesy of Purpleminds!
We started the campaign late May 2016 with a soft launch at Lynden Suites in Ortigas Center. The launch was well attended by the media, young students, young and seasoned families, career women, stay at home moms and influencers --- youthful and active, and known to have been living a very busy lifestyle. We are very lucky that they found time to graced this important occasion where we both learned a lot of things about them and how a simple 'baon'-making activity can forge lasting memories for each other.
With yours truly at the helm of this activity, I feel very proud to have been a part of this advocacy which we started in cooperation with Lock&Lock.
Here's our first PR for 2016 at Manila Bulletin
This one's from another top-ranking newspaper in the country -- Philippine Star's Lifestyle Section, published last June 21, 2016
Above feature article (half-page size) is from The Standard's Lifestyle section (C3) June 27, 2016's edition.
To watch out for --- the Women's Journal Magazine's July issue, we will also be there ;)
These mark the start of a series of publications and announcements made to inform the public of the Pa-'baon' advocacy to counteract the growing health problems that come with not preparing your own healthy packed food in collaboration with Lock&Lock, a global brand that makes lunch bags, lunch boxes or containers and tumblers from Korea; which incidentally has a new series of designs and offerings which we also would like to watch out for this coming month of July.
With yours truly at the helm of this activity, I feel very proud to have been a part of this advocacy which we started in cooperation with Lock&Lock.
Here's our first PR for 2016 at Manila Bulletin
Published last June 18, 2016, in the Lifestyle Section of the Philippines' premiere newspaper, Manila Bulletin
To watch out for --- the Women's Journal Magazine's July issue, we will also be there ;)
These mark the start of a series of publications and announcements made to inform the public of the Pa-'baon' advocacy to counteract the growing health problems that come with not preparing your own healthy packed food in collaboration with Lock&Lock, a global brand that makes lunch bags, lunch boxes or containers and tumblers from Korea; which incidentally has a new series of designs and offerings which we also would like to watch out for this coming month of July.
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